Wix Review 2026: Is It Still Worth It?

Wix has been a category leader for years — we take a fresh look at whether it still holds up in 2026.

What's improved

SEO tools have closed much of the gap with dedicated SEO-focused builders, and Wix ADI now generates a genuinely usable starter site from a short questionnaire.

What still needs work

The free plan still carries visible branding and a Wix subdomain, and switching templates after launch essentially means rebuilding your design.

Full review

Read our complete Wix review for the full breakdown of templates, pricing, and eCommerce features, or see how it stacks up in our Wix vs Squarespace comparison.