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Wix

The easiest way in — full drag-and-drop freedom and a massive template library

Wix's drag-and-drop editor and huge template library make it the most approachable full-featured builder for almost any type of site.

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Overall score
9.2
out of 10
Price
$17/mo (Core)
Free plan
Yes
Templates
900+ templates
eCommerce
Yes
SEO tools
82%
Storage
2GB–Unlimited depending on plan
Templates & Design90%

With 900+ templates across nearly every niche, Wix offers the widest design starting point of any builder, with true pixel-level placement freedom.

Ease of Use90%

The editor is approachable for total beginners, and Wix ADI can generate a draft site from a short questionnaire in minutes.

SEO Tools82%

Wix ships solid on-page SEO tools (meta tags, alt text, sitemap, SEO wizard) that have closed the gap with competitors significantly in recent years.

Pros
✓Pixel-precise drag-and-drop editor
✓Huge, varied template library
✓Wix ADI builds a starter site from a few prompts
✓Built-in forms, SEO tools, and bookings
Cons
–Free plan shows Wix branding and ads
–Switching templates after launch is hard
–Site can get heavy if over-customized
What’s included
Drag-and-drop editor
Wix ADI AI builder
900+ templates
Built-in eCommerce
App Market
Bookings & forms
eCommerce Features

Built-in store features cover product catalogs, inventory, and basic subscriptions — solid for small to mid-size stores, though less deep than Shopify.

Pricing

Plans start around $17/mo for the Core plan; the free plan is usable for testing but carries Wix branding and a Wix subdomain.

Customer Support

24/7 support via callback and chat on paid plans, plus an extensive help center and active community forum.

How to create a site on Wix in 5 steps
  1. 1
    Sign up for Wix

    Create a free account at wix.com with an email or Google account.

  2. 2
    Choose a template or use Wix ADI

    Pick a template from the library, or answer a few questions and let Wix ADI generate a starting site.

  3. 3
    Customize your design

    Drag and drop elements, edit text and images, and adjust colors and fonts to match your brand.

  4. 4
    Add pages and apps

    Add extra pages and connect apps from the Wix App Market for bookings, forms, or a store.

  5. 5
    Connect a domain and publish

    Connect a custom domain (or buy one through Wix) and publish your site.

MT
Reviewed by
Marco Teixeira · Web Development & SEO Editor
Frequently asked questions
Yes, a free plan exists, but it includes Wix branding, ads, and a wix.com subdomain — a paid plan removes these.