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Shopify

The industry standard for eCommerce — built for selling, not just publishing

Shopify remains the strongest choice for anyone building a real online store, with checkout, inventory, and shipping that work out of the box.

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Overall score
9.5
out of 10
Price
$29/mo (Basic)
Free plan
No
Templates
180+ themes
eCommerce
Yes
SEO tools
84%
Storage
Unlimited product storage
Templates & Design82%

Shopify's 180+ themes are built specifically to showcase products and drive conversion, though customization outside the theme editor requires Liquid code knowledge.

Ease of Use85%

The admin is well-organized for running a store day to day, though initial setup (products, shipping zones, taxes) takes longer than a simple site builder.

SEO Tools84%

Solid SEO fundamentals (editable titles, meta descriptions, alt text, auto-sitemap) with URL structure control that beats most pure builders.

Pros
✓Native checkout built for conversion
✓Deep inventory and multi-warehouse management
✓Thousands of apps in the App Store
✓Reliable payment and shipping integrations
Cons
–Monthly fee even for a tiny store
–Apps add up quickly on the final bill
–Overkill for a simple portfolio or blog
What’s included
Native checkout
Inventory management
App Store ecosystem
Built-in payments & shipping
Shopify Magic AI tools
Multi-channel selling
eCommerce Features

This is Shopify's core strength — native checkout, inventory, discounts, and shipping are all built in, with no third-party cart bolted on.

Pricing

Plans start at $29/mo, but budget for apps (reviews, upsells, email) and a ~2-3% payment processing fee that add real cost beyond the sticker price.

Customer Support

24/7 live chat and phone support on all plans, backed by a large community and extensive help documentation.

How to create a site on Shopify in 5 steps
  1. 1
    Create your Shopify account

    Sign up at shopify.com and choose a store name — a 3-day free trial is available.

  2. 2
    Pick a theme

    Choose a free or paid theme from the Theme Store and customize colors, fonts, and layout.

  3. 3
    Add your products

    Add product listings with photos, descriptions, variants, and pricing.

  4. 4
    Set up payments and shipping

    Connect a payment provider and configure shipping zones and rates.

  5. 5
    Launch your store

    Preview your site, connect a domain, and publish — your store is now live and ready to accept orders.

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Reviewed by
Elena Vogel · Lead Web Design Analyst
Frequently asked questions
No, but a free trial is available before you commit to a paid plan starting at $29/mo.