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Format

A portfolio-first builder built specifically for photographers and visual artists

Format is purpose-built for photographers and visual creatives, with client proofing and print-sales tools most general builders don't offer.

Overall score
7.9
out of 10
Price
$6.62/mo (Portfolio, billed annually)
Free plan
No
Templates
60+ portfolio-focused templates
eCommerce
Yes
SEO tools
65%
Storage
Unlimited image storage on most plans
Templates & Design85%

Every template is designed around showcasing images and creative work, with generous whitespace and image-first layouts.

Ease of Use78%

The editor is straightforward for portfolio-style content, though less flexible than general-purpose builders for non-portfolio layouts.

SEO Tools65%

SEO tools cover the basics, adequate for a personal portfolio but not built for large-scale content SEO.

Pros
✓Purpose-built for photography and visual portfolios
✓Client proofing and print-sales tools included
✓Clean, image-first template designs
✓Strong image quality handling
Cons
–No free plan, only a trial
–Narrower feature set outside portfolio use cases
–Smaller app/integration ecosystem
What’s included
Client proofing galleries
Print sales integration
Password-protected galleries
Portfolio-focused templates
Built-in blog
Mobile app for on-the-go edits
eCommerce Features

Print sales and client proofing integrations are Format's standout commerce feature, tailored specifically to photographers' workflows.

Pricing

Plans start around $6.62/mo billed annually, positioned specifically for working photographers and creatives.

Customer Support

Email support with response times generally reported as fast, plus a portfolio-specific help center.

How to create a site on Format in 5 steps
  1. 1
    Start a Format trial

    Sign up at format.com — a free trial is available before you commit to a plan.

  2. 2
    Choose a portfolio template

    Select a template designed around your type of work (photography, design, fine art).

  3. 3
    Upload and organize your work

    Upload images or projects and organize them into galleries or collections.

  4. 4
    Set up client proofing or print sales

    Enable proofing galleries for client work, or connect print sales if you sell prints.

  5. 5
    Publish your portfolio

    Connect a domain and publish your finished portfolio site.

Frequently asked questions
No, but a free trial is available before you commit to a paid plan starting around $6.62/mo billed annually.